americorps alumna

Traci Shield is a digital marketing strategist who believes in creating social impact through creative solutions. Through her work she views the world in the lens of what could be as opposed to what is. She’s dedicated to the idea that marketing has the power to create purposeful communities that reflect who we strive to be as humanity.

Traci's marketing journey began at a creative agency who services clients in the entertainment industry such as Lionsgate, Harper Collins, Sony and more. She is also an AmeriCorps alumna through the Public Allies Arizona program where she worked at the Human Services Campus in Phoenix, AZ to alleviate poverty for adults experiencing homelessness. Traci currently works with the United Way of El Paso County to reduce stigmas regarding mental health and increase the community's resilience in response to the August 3rd mass casualty targeting Mexican Americans in an act of domestic terrorism.

With her diverse background, Ideas Speak was created to merge Traci’s two passions of mindfulness and marketing along with creativity and conscientiousness. She is motivated by her fellow change makers that continue to leverage their privilege for marginalized communities.

yoga instructor

u.s. military spouse


b.s. in political science

digital marketing nerd


- Erin Baltazar, MBA

"Traci's expertise covers everything from marketing strategy to impactful copywriting.
Her passion to create a fairer world and help those in need is consistently met with a game plan that empowers everyone around her."

marketing strategist



- Jamie R. Fierro

“Traci lead yoga and meditation sessions for our team who works directly with individuals experiencing trauma from the El Paso, TX mass casualty that occurred on August 3rd, 2019. Yoga and meditation has helped me disengage from work, especially at times when my participants share their personal stories. Sessions with Traci have taught me to use yoga and meditation as a way to put those thoughts aside and focus on my own self-care and healing.

former FRC Resiliency Navigator, current teacher