building for purpose communities

We are naive to think that changing the world is harder than it is.

Ideas Speak is a digital marketing consultancy building purpose-driven communities for social impact.


The world is shaped by more than ideas.

The world is shaped by the people who have the audacity to change it.

At Ideas Speak, we believe that when we build communities on the foundation of purpose - changing the world is easier than we think. Together, we can reach our communities by amplifying our voices. No one creates movements alone. When you work with us, you’re not just hiring a digital marketing company – you’re collaborating with a team who believes in your mission, and understands how to leverage your digital presence and inspire others to take action.

Ideas speak works with change makers to build purpose-driven communities online.


Who We Serve

ideas speak


You are the social innovators of our world. You've got the tenacity, the grit, the courage. Daily cynicism and ignorance does not dissuade you... if anything it fuels your fire. Your work transforms lives and at the end of a long work day - you’ve done all that you can to pour yourself into a cause you truly believe in.

ideas speak

social enterprises

You are the multi-passionate few. With a mind for business and a heart for humanity, you’re changing the world and you’re having fun doing it. You’re setting a vision then going after it yourself. Matching product with purpose, your attention to detail has the ability to create waves of change that will not go unnoticed.

ideas speak

local businesses

You are the essence of community. All that you do is rooted in passion and love. You are the visionary, the accountant, the customer service… long hours are all too familiar, but the reward is in the perseverance. You’ve created something that is yours and you’re proud of it.

ideas speak

political candidates

Your actions inspire others to dream more, learn more, do more, and become more… The important work of moving the world forward begins when people like you decide it is time. You rally others to action by example and there’s no one more equipped for change than you.

The Process


step o1

In our pre-assesment, we will send you a comprehensive intake form to complete that invites you to share in detail: your goals, the challenges you're currently facing, and the areas of your mission that you're seeking support in developing and growing.

step 02
initial meeting

We’ll then schedule a 30 minute call where we'll talk through your pre-assessment in length, clearly outline and define our goals for working together, review the consulting timeline and answer any questions you might have.

step 03
digital audit

This is where we'll complete a deep dive audit and analysis of your current marketing, and review each element of your brand to identify opportunities for improvement & growth. This audit includes research of industry insights, trends, competitors, and target audience analysis. The audit will result in intentional recommendations ready for execution and will allow us to identify which of our services are best for you.




Catalyze your community:
A road map to social impact

perfect for you iF

You don’t have the time or a team to manage your digital platforms but understand the importance of consistency and engaging with your audience daily. By creating a purpose-driven community online, you will have access to people that are open and willing to fight alongside you on your mission via donations, corporate sponsorships, or volunteers.

No one creates movements alone!

The goods:

- one on one consulting via video conference
- social media management
- custom Content Creation with 2 week approval process
- Copy writing with brand messaging strategy guide
- community engagement
- Campaign Conceptualization
- e-newsletters and email acquisition
- monthly Analytics + reporting


Timeline: 2 week strategy assessment, on-going
Investment: starts at $1200/mo with a 3 month minimum contract and an initial set up fee.

the social impact blueprint workshop

perfect for you iF

You have a team to manage your digital platforms but need guidance and direction on building a solid foundation to get started. Every employee should be an advocate for your organization. Let me show them how.

The goods:

- 3 hour training on the essentials of branding, messaging, and marketing strategy

- basic photography guideline complete with a brand mood board

- social media management + platform specific best practices

- one month editorial calendar for production

- Work flow and tool recommendations

- how to: monthly Analytics + reporting


Investment: $300 up to 5 people, additional $25 for each person after 5.
Travel costs not included.

We also offer the following to support social impact organizations who have an established marketing team, but need an additional helping hand:

social media strategy

identify your target audience and the messages they need to hear in order to inspire them to action and better understand your mission. through a comprehensive audit we will outline a plan ready for execution.

brand messaging guide

Includes a consultation, brand message questionnaire and the development of a custom brand message guide that can include tagline development, headlines, voice & tone development and writing principles.


Solidify your brand messaging with website copy, social messaging, and up to three pieces of marketing collateral such as thank you cards, product packaging, brochures, etc.

content creation

Receive 6-12 branded social media graphics curated with your target audience in mind to meet your current objectives.


update your digital presence with the perfect visual elements to effectively evoke the message of your mission. shoots include brand photography, head shots, product photography, or events.

Please inquire for pricing.

the team


traci shield, owner

Traci Shield is a digital marketing strategist and copywriter who believes in creating social impact through creative solutions. Through her work she views the world in the lens of what could be as opposed to what is. She’s dedicated to the idea that marketing has the power to create purposeful communities that reflect who we strive to be as humanity.

Traci most recently worked for a creative agency known as Sandoval Design who services clients in the entertainment industry such as Lionsgate, Harper Collins, Sony and more. She is also an AmeriCorps alumna through the Public Allies Arizona program where she worked at the Human Services Campus to alleviate poverty for adults experiencing homelessness.

With her diverse background, Ideas Speak was created to merge Traci’s two passions of mindfulness and marketing along with creativity and conscientiousness.

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Riztoni Forgeron,
lead Photographer


Shelby Lawson,
Social Media strategist