We're talking target audiences for Nonprofit Organizations. Break down their demographics, psychographics, narratives, and what's most important to them to get your message across. Marketing starts with people.
You don't need a fancy camera, expensive photo editing software, or even a professional photographer to capture consistently on-brand photographs for your organization. All you need is a plan + that phone in your pocket.
Creating a brand messaging guide is an essential document to help keep your messaging on brand and help your team effectively communicate with your target audience. It’s another avenue to deliver value. With an abundance of content to consume online, our window to captivate our audiences are getting smaller and smaller and the more strategic we are with our words - the better.
Personal branding is a living and breathing representation of who you are, what you value, and your growth along the way. I often find myself answering questions about resumes, but I honestly believe that using your digital presence to your advantage today is one of the most effective things you can do to cultivate new relationships and opportunities.
“Randomly, the weight of the world hits me and I become overwhelmed by how far I've distanced myself from the world's adversities. As a kid I thought I would change the world. I didn't know how, but I knew that I'd try. These days the optimism is unsteady.” - Traci, Ideas Speak Owner